Which of the following statements about the strategic importance of packaging is FALSE?
A) A package may have more promotional impact than a firm's advertising efforts.
B) A new package can become the major factor in a new marketing strategy by significantly improving the product.
C) Packaging is concerned with promoting, protecting, and enhancing.
D) Better packaging always raises total distribution costs.
E) A package should satisfy not only the needs of consumers but also those of business and organizational customers.
Correct Answer:
Verified
Q207: The Magnuson-Moss Act requires that:
A) all firms
Q208: This _ says that producers must provide
Q209: The Federal Fair Packaging and Labeling Act:
A)
Q210: The Nutrition Labeling and Education Act of
Q211: Which of the following statements about packaging
Q213: A good marketing manager knows that:
A) packaging
Q214: If a firm offers a written warranty,
Q215: If a firm offers a service guarantee,
Q216: Packaging
A) can serve as a useful enhancement
Q217: Product warranties:
A) Must be specific and in
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