Impulse products are:

Question

Quizplus · Accepted Answer

Impulse products are products that are bought quickly as unplanned purchases because of a strongly felt need or desire. Option A is incorrect because impulse products are products that consumers may not have considered to purchase before entering the store, but upon seeing the product, decide to make an impulse purchase. Option C is incorrect because consumers may experience a craving for a product, but that does not necessarily make it an impulse product. Option D is incorrect because convenience products are items that consumers purchase often, but not necessarily as impulse purchases.

Impulse Products Are