Impulse products are those that consumers purchase without planning to do so. These products are often found near the checkout areas of stores, where consumers may make a last-minute decision to purchase them. Therefore, the sales of impulse products are heavily influenced by their placement and location within a store.

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Impulse Products

Question 251

Multiple Choice

Impulse products:

A) are likely to gain or lose sales depending on where they're sold.
B) require a great deal of advertising.
C) are a specific type of specialty product.
D) are usually high in price.
E) All of the above are correct.

Correct Answer: