Marketing research is concerned with developing and analyzing new information to help marketing managers do a better job of:
A) executing marketing strategies.
B) planning marketing strategies.
C) making operational decisions.
D) controlling marketing strategies.
E) All of the above.

Question

Quizplus · Accepted Answer

Marketing research is a comprehensive process that aids marketing managers in executing, planning, making operational decisions, and controlling marketing strategies, thus encompassing all the options listed.

Marketing Research Is Concerned with Developing and Analyzing New Information