In small companies,
A) there is no need for marketing research.
B) there should be a marketing research department--or there will be no one to do marketing research.
C) the emphasis of marketing research should be on customer surveys.
D) salespeople often do what marketing research gets done.
E) there usually isn't enough money for a manager to use a search engine.

Question

Quizplus · Accepted Answer

In small companies, salespeople often take on the role of marketing research since there may not be a designated department or budget for it.

In Small Companies