Identify the INCORRECT statement about marketing research.
A) Most small companies have a separate marketing research department.
B) People in marketing research departments often rely on outside specialists.
C) Some nonprofit organizations have begun to use marketing research.
D) Nonprofit organizations usually need the help of outside specialists to do marketing research.
E) Marketing research may involve use of questionnaires, interviews with customers, experiments, etc.

Question

Quizplus · Accepted Answer

The statement "Most small companies have a separate marketing research department" is incorrect. Small companies often do not have the resources to have a separate marketing research department, and instead may outsource these tasks or conduct research in-house with limited staff.

Identify the INCORRECT Statement About Marketing Research