When getting information for marketing decisions, the marketing manager:
A) may use both internal and external sources of information.
B) may need to make some decisions based on incomplete information.
C) may need to rely on his or her own instincts to make some decisions.
D) should have access to ongoing information about business performance.
E) all of the above.

Question

Quizplus · Accepted Answer

The marketing manager may use both internal and external sources of information, may need to make decisions based on incomplete information, may need to rely on his or her own instincts to make some decisions, and should have access to ongoing information about business performance. All of these factors contribute to the marketing manager's ability to make informed and effective decisions for their marketing strategy.

When Getting Information for Marketing Decisions, the Marketing Manager