When getting information for marketing decisions, the marketing manager:
A) can benefit from new developments in computer networks and software.
B) should have access to ongoing information about business performance.
C) may need to make some decisions based on incomplete information.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

The marketing manager can benefit from new developments in computer networks and software to gather information for marketing decisions. They should also have access to ongoing information about business performance. However, sometimes they may have to make decisions based on incomplete information. All of these options are true.

When Getting Information for Marketing Decisions, the Marketing Manager