Marketing research:
A) provides new information for use in decision-making.
B) must be a joint effort between the researcher and the manager.
C) may be handled by outside specialists or by people within the firm.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

Marketing research provides new information for use in decision-making and is best done through a joint effort between the researcher and the manager. This research can be handled by outside specialists or by people within the firm. Therefore, all of the above statements are true.

Marketing Research