During a "situation analysis," a marketing researcher should:
A) collect primary data.
B) talk with competitors facing similar problems.
C) begin to talk informally to as many customers as possible.
D) study what information is already available.
E) All of the above.
Correct Answer:
Verified
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Q150: Data that has already been collected or
Q150: Regarding the marketing research process, defining the
Q153: _ is an informal study of what
Q155: When a marketing manager searches the Internet
Q156: When a marketing manager has phone conversations
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Q162: Data which have already been collected in
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