The percent of people contacted who complete a survey questionnaire is the:
A) response rate.
B) sample base unit (SBU) rate.
C) population rate.
D) sample rate.
E) hit rate.

Question

Quizplus · Accepted Answer

Response rate is the percentage of people contacted who complete a survey questionnaire, which makes it the best choice among the given options. The other options (B, C, D, E) do not accurately describe this concept.

The Percent of People Contacted Who Complete a Survey Questionnaire