A firm's social values and economic needs can sometimes clash.
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Q21: In a large company, the "buying center"
Q22: Straight-rebuy buying takes longer than modified-rebuy or
Q25: New-task buying is an in-between process where
Q29: A straight rebuy is a routine repurchase
Q33: Most purchasing managers use search engines as
Q34: A person who needs to purchase something
Q35: "Multiple buying influence" means that several people
Q37: Specialized search engines can help a business
Q38: Multiple buying influence means that several people
Q40: A buying center is generally thought of
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