Among the multiple buying influences, ____ control the flow of information within the organization.

Question

Quizplus · Accepted Answer

Gatekeepers control the flow of information within an organization as they are responsible for deciding what information reaches the decision-makers and what doesn't. They can include receptionists, administrative assistants, and others who screen incoming communication. So, option A is the correct answer. The other options such as deciders, influencers, information agents, and buyers play different roles in the buying process but do not control the flow of information within the organization.

Among the Multiple Buying Influences, ____ Control the Flow of Information