Regarding selling to organizational buyers,
A) the buyer's individual needs can be ignored when there is multiple buying influence.
B) purchasing managers are usually more emotional than final consumers.
C) a purchasing manager's emotional needs should be emphasized as well as his economic needs.
D) sellers should try to avoid purchasing managers, since they usually can't make the final buying decision.
E) All of the above are true.
Correct Answer:
Verified
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