A consumer's belief about a product may have a positive or negative effect on his or her attitudes about the product.
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Q22: Many needs are culturally (or socially) learned.
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Q34: Reinforcement strengthens the relationship between the cue
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Q38: Americans' preoccupation with deodorants is an example
Q40: "Selective exposure" refers to a person's ability
Q51: Beliefs are more action-oriented than attitudes.
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Q57: Beliefs are not as action-oriented as attitudes.
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