The "economic-buyer" model:
A) is seen as too simplistic by most marketing managers.
B) assumes that consumers are affected by psychological variables and social influences.
C) suggests that men and women behave differently as buyers.
D) assumes that buyers don't have enough information to make logical choices--and as a result buy products that are not a good value.
E) None of the above is correct.

Question

Quizplus · Accepted Answer

The economic-buyer model is considered too simplistic by most marketing managers as it only focuses on the buyer's rational decision-making process and doesn't take into account other psychological and social factors that may influence their behavior.

The "Economic-Buyer" Model