A marketing manager who wants to apply the "hierarchy of needs" model should keep in mind that:

Question

Quizplus · Accepted Answer

The hierarchy of needs model suggests that consumers' needs are arranged in a hierarchy, ranging from basic physiological needs to higher level psychological needs like self-actualization. A marketing manager should keep in mind that the same marketing mix can satisfy two or more levels of need. For example, a luxury car can satisfy a consumer's need for transportation (a basic physiological need) as well as their need for esteem and status (a higher psychological need).

A Marketing Manager Who Wants to Apply the "Hierarchy of Needs