When studying consumer needs, a marketer should:
A) know that a product may be a want or a need depending on what the consumer has learned during his/her life.
B) try to understand how the marketing mix can satisfy a set of needs, rather than only one.
C) realize that he or she cannot create needs, merely identify them.
D) all of the above.
E) none of the above.
Correct Answer:
Verified
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