A movie theater runs a film clip that shows pictures of candy, popcorn and soft drinks prior to running the featured movie. The intent is to get theater patrons to make purchases at the concession stand in the theater lobby. This process is an example of which of the following behavioral influences on buying behavior?
A) Attitudes.
B) Beliefs.
C) Selective processes.
D) Learning.
E) None of the above.
Correct Answer:
Verified
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