When dealing with consumer attitudes, marketers should know that:
A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
B) consumer attitudes tend to be enduring.
C) attitudes are very good predictors of how people will behave.
D) all of the above.
E) none of the above.

Question

Quizplus · Accepted Answer

Consumer attitudes tend to be enduring, meaning they are stable over time, making them difficult to change.

When Dealing with Consumer Attitudes, Marketers Should Know That