Consumer buying behavior is affected by:

Question

Quizplus · Accepted Answer

All of the options listed (opinion leaders, social class, physiological, safety, social, and personal needs, and reference groups) can influence consumer buying behavior in different ways. Opinion leaders can persuade others with their opinions and recommendations. Social class can influence what products consumers consider as well as which products they buy. Basic physiological needs like hunger or thirst can prompt a purchase, while safety needs can lead to purchases of security systems or insurance policies. Social needs can drive purchases of products that fit in with the consumer's social circle. Personal needs like self-esteem can drive purchases of luxury items. Finally, reference groups can affect what products consumers buy based on what their peers or role models purchase.

Consumer Buying Behavior Is Affected By