In analyzing a potential market, the LEAST RELEVANT question for a marketing manager to answer is:
A) how big is the market?
B) what is the average age in the market?
C) where is the market?
D) what are the market's relevant segmenting dimensions?

Question

Quizplus · Accepted Answer

While understanding the age demographic of a market can be useful, it is not necessarily the most critical factor in analyzing its potential. A marketing manager should instead focus on the size and location of the market, as well as its relevant segmenting dimensions, to determine whether it is worth pursuing.

In Analyzing a Potential Market, the LEAST RELEVANT Question for a Marketing