Comparing GDP for foreign countries can help a marketing manager evaluate potential markets if the manager remembers that:
A) GDP measures show people's tendency to buy particular products.
B) income tends to be evenly distributed among consumers in most countries.
C) GDP estimates may not be very accurate for very different cultures and economies.
D) GDP measures show the degree of competition in a market.
E) All of the above are true.

Question

Quizplus · Accepted Answer

While GDP can provide some insight into a country's potential market, it is important to remember that it may not be very accurate for very different cultures and economies. Other factors, such as income distribution and consumer behavior, can also significantly impact market potential.

Comparing GDP for Foreign Countries Can Help a Marketing Manager