Antonio Marko just started a business called "Seasoned Support" that provides a number of services--from house and lawn care to grocery shopping--for the elderly. Antonio is apparently
A) unaware of the lack of success experienced by most other companies that have tried to target this market.
B) doomed to failure, since older consumers do not need such services.
C) unaware that very few people who are over 65 have enough money to pay for such services.
D) targeting the increasing number of older consumers who now have higher incomes than in the past.
E) None of the above is a good answer.

Question

Quizplus · Accepted Answer

The question suggests that Antonio Marko is targeting the elderly market. Option D is the only choice that suggests that Antonio may be targeting the increasing number of older consumers who now have higher incomes than in the past, which could be a lucrative market for his business. The other options either assume Antonio's lack of knowledge or make sweeping generalizations about the elderly market.

Antonio Marko Just Started a Business Called "Seasoned Support" That