"Target marketing," in contrast to "mass marketing,"

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Target marketing focuses on identifying and targeting homogeneous market segments that share similar characteristics and needs. This approach is more efficient and effective than mass marketing, which assumes that all customers are the same and attempts to appeal to a broad, generic audience. Target marketing is not necessarily limited to small market segments, as businesses can identify and target larger segments as well. It also does not ignore markets that are large and spread out, but rather seeks to identify and reach specific groups within those markets.

"Target Marketing," in Contrast to "Mass Marketing