The Text's Discussion of "Hit-Or-Miss" Marketing Suggests That

The text's discussion of "hit-or-miss" marketing suggests that

A) firms that don't spend more on marketing than their competitors are likely to fail.
B) managers who seek big breakthroughs, rather than going after easier to achieve marketing opportunities, face big risks and are likely to fail.
C) it is fairly common for marketing efforts to turn out poorly, so to avoid that fate and get better than average results, a good manager needs to use a logical process for marketing strategy planning.
D) getting good marketing results is really quite easy as long as the marketing manager focuses on the 4Ps.
E) all of the above are good answers.