Differentiation of a Firm's Marketing Mix

Differentiation of a firm's marketing mix:

A) Means the firm's marketing mix is hard to distinguish from a competitor.
B) May provide the firm with a competitive advantage in the marketplace.
C) Makes it harder for consumers to notice if there is a consistent theme across all elements of the marketing mix.
D) Is usually not necessary in order for the firm to succeed.
E) None of the above.