Differentiation Means That

Differentiation means that

A) the firm should aim its efforts at a target market that is different from a target market that a competitor would find attractive.
B) a firm's marketing mix is distinct from and better than what is available from a competitor.
C) a firm uses its resources in a different way than competitors use their resources.
D) a firm should screen out opportunities using different criteria than those used by other firms.
E) when a firm's marketing strategy is not going well it should change to a different set of operational decisions.