Hewlett-Packard decided that too many other companies were attracting its customers by advertising their computer printers as "having all of the features of Hewlett-Packard's LaserJet." So Hewlett-Packard designed a new color printer with a completely new set of features which no competitors' equipment offered. Hewlett-Packard then introduced it to the same market with the hope that it could develop a larger and more profitable share. This was an effort at:

Question

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Hewlett-Packard's decision to design a new color printer with completely new features is an example of product development, which involves creating new products or modifying existing ones with new features to better meet the needs of the customers and gain a competitive advantage in the market.

Hewlett-Packard Decided That Too Many Other Companies Were Attracting Its