The most risky and challenging opportunities usually involve:

Question

Quizplus · Accepted Answer

Diversification involves entering new markets with new products, which involves the highest level of risk as it is outside the company's current expertise and customer base. Market development and product development involve expanding in current markets or with current products, which may still involve risk but not as much as diversification. Market penetration involves increasing sales within current markets, which is the least risky of the options given.

The Most Risky and Challenging Opportunities Usually Involve