Marketing intermediaries and collaborators can often perform marketing functions:

Question

Quizplus · Accepted Answer

Marketing intermediaries and collaborators have expertise and resources that can perform marketing functions better than producers or consumers. This allows producers and consumers to focus on their core activities of production and consumption. Additionally, specialization, economies of scale, and e-commerce can lower the cost of performing marketing functions, providing further advantages to collaborating with intermediaries. Thus, all of the statements (A, B, and C) are true.

Marketing Intermediaries and Collaborators Can Often Perform Marketing Functions