The ______________ era is a time when all marketing activities are brought under the control of one department to improve short-run planning.

Question

Quizplus · Accepted Answer

This is referring to the era of the marketing department, which emerged in the mid-20th century. During this time, companies began to consolidate all marketing activities into one department to improve coordination and efficiency. The focus was primarily on short-term planning and meeting immediate sales goals.

The ______________ Era Is a Time When All Marketing Activities