A retailer has estimated that her store has a market potential of about $3 million for the coming year. From this information, we know that:
A) the owner has not yet planned her marketing strategy for the coming year.
B) the store will sell about $3 million of goods and services during the coming year.
C) the store's sales forecast is probably LESS than $3 million.
D) if the store maintains its present 20 percent market share, its competitors' sales should total about $15 million.
E) Both B and C are true.

Question

Quizplus · Accepted Answer

Market potential is the total possible sales for all competitors in a market, so the store's sales forecast is likely less than the total market potential of $3 million.

A Retailer Has Estimated That Her Store Has a Market