The "jury-of-executive-opinion" approach to sales forecasting
A) is less accurate than trend extension.
B) can be done quickly.
C) is effective even if the individual executives aren't very well informed.
D) B and C are true.
E) All of the above are true.

Question

Quizplus · Accepted Answer

The "jury-of-executive-opinion" approach can be done quickly as it involves gathering insights from a group of executives, but it may not be effective if the executives are not well-informed.

The "Jury-Of-Executive-Opinion" Approach to Sales Forecasting