Regarding our MACRO-marketing system:
A) marketing makes people materialistic by creating "false values."
B) advertising generally raises prices and wastes resources.
C) marketing tries to satisfy "unwanted demand" rather than "genuine wants."
D) satisfying consumer needs and wants is a dynamic, on-going process.
E) None of these alternatives is correct.

Question

Quizplus · Accepted Answer

Our MACRO-marketing system is based on the idea that the goal of marketing is to satisfy consumer needs and wants in a dynamic, on-going process. This means that marketers must constantly assess and adapt to changing consumer needs and preferences in order to stay relevant and meet the demands of the market. The other options presented are criticisms of marketing, but do not necessarily reflect the overall view of the MACRO-marketing system.

Regarding Our MACRO-Marketing System