As a product moves through its product life cycle stages:

Question

Quizplus · Accepted Answer

As the product moves through its life cycle stages, the promotion emphasis shifts from building awareness to building selective demand. Initially, the focus is on creating awareness among the target audience to generate interest in the product. As the product gains traction and moves towards the growth stage, the focus shifts to creating preference for the product among the target audience. In the maturity stage, the focus is on building selective demand for the product, i.e. making the customer choose their brand over the competing products. Therefore, the correct answer is D.

As a Product Moves Through Its Product Life Cycle Stages