Many important changes are affecting marketing strategy planning. For example, the introduction and growing use of smart phones is illustrative of changes in the area of:
A) Channels and logistics.
B) Personal selling.
C) Demographic patterns.
D) Marketing research.
E) Communication technologies.

Question

Quizplus · Accepted Answer

The introduction and growing use of smartphones is related to changes in communication technologies. Smartphones have become an important tool for marketers to reach consumers through mobile advertising, mobile websites, and mobile apps. As a result, marketers need to adapt their marketing strategy to reach consumers effectively through this channel. This highlights the importance of understanding and leveraging new communication technologies in marketing strategy planning.

Many Important Changes Are Affecting Marketing Strategy Planning