Regarding the laws that place limits on marketing activity:
A) Managers who ignore consumer attitudes may cause new laws to be enacted or existing laws to be modified.
B) Some existing laws may need to be modified or enforced more carefully instead of adding new laws.
C) Strict enforcement of existing laws and heavy penalties could have far-reaching effects on the macro-marketing system.
D) Laws set the minimum standards for ethical behavior as defined in a society.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

All of the statements are correct. Ignoring consumer attitudes can lead to new or modified laws, existing laws may need better enforcement or modification, strict enforcement and penalties can have macroeconomic effects, and laws establish minimum ethical standards. It is important for managers to consider these factors when developing marketing strategies.

Regarding the Laws That Place Limits on Marketing Activity