When the cost of borrowing is high, firms should wait before implementing a marketing plan.

Question

Quizplus · Accepted Answer

The decision to implement a marketing plan should be based on a variety of factors including market conditions, competition, and the expected return on investment, not solely on the cost of borrowing. High borrowing costs might affect the financing of the plan, but they do not automatically mean a firm should wait if the plan is expected to generate significant returns or strategic advantages.

When the Cost of Borrowing Is High, Firms Should Wait