Marketing strategies and plans that the marketing manager recommends are more likely to be accepted-and then successfully implemented-if the links between marketing and other functional areas have been carefully considered from the outset.

Question

Quizplus · Accepted Answer

This statement highlights the importance of cross-functional collaboration and communication in developing and implementing successful marketing strategies and plans. By considering the perspectives and needs of other departments and stakeholders, the marketing manager can increase the chances of gaining support and achieving organizational goals.

Marketing Strategies and Plans That the Marketing Manager Recommends Are