Regarding capital:
A) Few firms have a separate financial manager who works with top management on major financial decisions.
B) In most firms, different possible opportunities compete for capital.
C) The marketing manager should leave all decisions about a marketing plan's budget to the firm's financial manager.
D) Marketing managers do not consider financial measures as screening criteria when evaluating opportunities.
E) None of these.

Question

Quizplus · Accepted Answer

Capital is a crucial resource for any business, and most firms have multiple opportunities competing for it. Therefore, it is essential for the financial manager and top management to evaluate and prioritize these opportunities based on their potential return on investment and financial feasibility. It is not correct to say that marketing managers should leave all decisions about marketing plan budgets to the financial manager, as marketing decisions should be aligned with the financial objectives and constraints of the firm. Additionally, marketing managers must consider financial measures such as the cost of marketing activities, expected revenue, and profitability as screening criteria when evaluating opportunities. Hence, options A, C, and D are incorrect.

Regarding Capital