When a new marketing plan is more successful than expected,
A) scarce supply may result in a waste of marketing resources, especially promotion spending.
B) the firm may face problems finding enough well-trained people to handle the growth that occurs.
C) the firm is more likely to be able to fund expansion through its own cash flow.
D) All of these are correct.
E) None of these is correct.

Question

Quizplus · Accepted Answer

When a new marketing plan is more successful than expected, it can lead to a scarce supply, which might waste marketing resources (A), the firm may struggle to find enough well-trained staff to manage the growth (B), and it is more likely that the firm can fund its expansion through its own cash flow (C). All these outcomes are possible, making all the options correct.

When a New Marketing Plan Is More Successful Than Expected