Which of the following aspects of production capacity should be considered in marketing planning?
A) A firm can produce only limited quantities of its current product without a major investment in new facilities.
B) Other firms are available to handle production on a contract or supplier basis.
C) A firm's production capacity allows it to produce some products quickly but not others.
D) A firm has more production capacity than it can use.
E) All of these.

Question

Quizplus · Accepted Answer

All the options (A, B, C, D) are aspects of production capacity that should be considered in marketing planning. They all directly affect how a firm can meet market demand, manage costs, and plan for growth or adjustments in its operations.

Which of the Following Aspects of Production Capacity Should Be