Marketing cost analysis:
A) just uses the same "natural" accounting categories commonly used for financial analysis.
B) allocates costs to products or customers to focus on the purpose for which marketing money is spent.
C) is not very accurate, since it is almost impossible to link marketing costs to specific sales.
D) is done more frequently than analysis of manufacturing costs.
E) None of these is true.

Question

Quizplus · Accepted Answer

Marketing cost analysis allocates costs to products or customers to focus on the purpose for which marketing money is spent. This helps in identifying which products or customers are generating the most return on investment and where marketing money can be optimized. It is a specific method of analysis that goes beyond the traditional accounting categories used for general financial analysis.

Marketing Cost Analysis