With the contribution-margin approach to marketing cost analysis, all costs are allocated to products, customers, or other categories.

Name: With the contribution-margin approach to marketing cost analysis, all costs are allocated to products, customers, or other categories.
Brand: Quizplus
Rating: 4.8 (29 reviews)

Question

Quizplus · Accepted Answer

With the contribution-margin approach, only variable costs that are directly related to the production and sale of a product are allocated to it. Fixed costs are not allocated to products, customers, or other categories.

With the Contribution-Margin Approach to Marketing Cost Analysis, All Costs