Regarding marketing control:
A) Today's marketing managers have access to more information about the effectiveness of their strategies than in previous years.
B) Fast feedback from the marketplace can be a source of competitive advantage.
C) The marketing manager needs information that is captured as soon as it comes in.
D) Fast feedback is not possible unless the necessary data can be quickly sorted and analyzed.
E) All of these are correct.

Question

Quizplus · Accepted Answer

All of the statements are correct. Today's marketing managers have access to more information about the effectiveness of their strategies due to advances in technology and data analytics. Fast feedback from the marketplace can give a company a competitive advantage in quickly responding to changing consumer needs and preferences. The marketing manager needs information that is captured immediately to make timely decisions. However, fast feedback is not useful unless the data can be quickly sorted and analyzed to provide meaningful insights.

Regarding Marketing Control