With respect to marketing control,
A) all cost records should be kept in the marketing department.
B) faster feedback can often be the basis for a competitive advantage.
C) many advances have been made, but there is still no effective way for a manager to be sure that a product is actually selling to the intended target market rather than to some other group.
D) All of these are true.

Question

Quizplus · Accepted Answer

Faster feedback can often be the basis for a competitive advantage in marketing control. The quicker a company can obtain feedback on its marketing efforts and adjust accordingly, the more likely it will be to succeed in the market. Option A is not true because cost records may be kept in the finance or accounting department. Option C is not entirely true as there are various ways to track target market performance such as through market research and customer feedback.

With Respect to Marketing Control