A ________ requires a detailed look at the company's current marketing plans to see if they are still the best plans the firm can offer.
A) cost analysis
B) full-cost approach
C) sales analysis
D) marketing audit
E) strategic scenario review

Question

Quizplus · Accepted Answer

This question is specifically referring to analyzing the company's current marketing plans, which would be best addressed through a marketing audit. Option A, cost analysis, may be part of a marketing audit but does not encompass the full scope. Option B, full-cost approach, is not relevant to the question. Option C, sales analysis, only looks at one aspect of the company's performance, while the question is asking about marketing as a whole. Option E, strategic scenario review, is a more broad and future-focused analysis, rather than a look at current plans. Therefore, option D, marketing audit, is the best answer.

A ________ Requires a Detailed Look at the Company's Current