Customers are likely to be less price sensitive when:
A) it is easy to compare prices.
B) someone else pays the bill.
C) the total expenditure is high.
D) there are substitutes available.
E) their share of the cost is high.

Question

Quizplus · Accepted Answer

Customers tend to be less sensitive to price when they are not directly paying for the product or service themselves, as the direct financial impact on them is minimized.

Customers Are Likely to Be Less Price Sensitive When