Which of the following statements concerning "negotiated price" is FALSE?
A) The negotiated price is set by bargaining between the buyer and the seller.
B) Negotiated pricing is not a demand-oriented approach.
C) Bargaining may involve the whole marketing mix, not just the price level.
D) Sellers must know their costs to negotiate effectively.
E) None of these statements about "negotiated price" is FALSE.

Question

Quizplus · Accepted Answer

Negotiated pricing can be demand-oriented, where the buyer's demand sets the price level, or it can be supply-oriented, where the seller's costs set the price level.

Which of the Following Statements Concerning "Negotiated Price" Is FALSE